CHANNEL MEDIA GROUP | AT-WORK FREEBIES NETWORK

CATERING REPORT 2024

Catering Survey Responses 2024!

1,931 Responses from Members of Our At-Work Freebies Network

Channel Media Group’s Survey Reveals Popular Catering Events and Priorities for the Fall and Holiday Seasons

An overwhelming 90% of businesses plan to order from local restaurants for their catering needs this coming season.

With rising concerns of inflation and a slowdown in foot traffic, many restaurants are turning their focus to large groups and catering orders, maximizing profitable sales.

This study suggests that seasonal events are major occasions for catering, with 63.66% of respondents saying their company provides food for Holiday Events. In addition, 67.31% of workplaces order catering for fall meetings, making it the most common event for group food orders.

This signals the need for restaurants to optimize their local store marketing by providing catering visibility and incentives to their community this fall season.

Additional Highlights of Channel Media Groups National Fall Catering Survey

- When choosing a catering service, the survey shows that Price is the most important consideration, with 37.61% of respondents citing it as their top factor. Menu variety and type of food follow with 22.18% and 20.63% respectively.
- In terms of frequency, 72.35% of workplaces reported using catering services for special occasions, such as celebrations and holidays. Meanwhile, 18.42% of businesses reported catering at least monthly. This indicates that over 90% of businesses plan to use catering services during the fall or holiday season.

“Understanding catering habits of employees allows restaurant brands to better serve their essential audiences,” said Caitlin McCarthy, President at Channel Media Group. “We recommend leveraging communication with local businesses to gain brand market share within their footprint”.

The survey was conducted in September 2024 by Channel Media Group. 1,931 business administrators from At-Work Freebies, the nation’s largest permissioned workplace network, participated in this study. Participating businesses from various industries included education, healthcare, construction, professional and technical services.

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