Q: What services does Channel Media Group provide?

A: Channel Media Group specializes in tailored marketing campaigns, brand activation, and consumer engagement strategies that help you connect with target audiences at work. Our services include workplace marketing, digital marketing, network engagement and strategic partnerships. 

Q: How can Channel Media Group help my brand reach more customers?

A: We leverage our vast At-Work Freebies network to deliver targeted campaigns to workplaces around the US. Whether you’re looking to drive trial through sampling or offers, increase brand awareness, or boost market share, our team can design a program that fits your goals and gets your product or service in front of the right working audience at the right time. 

Q: What is the At-Work Freebies network?

A: One team, two branches. At-Work Freebies is Channel Media Group’s working consumer network, containing thousands of businesses around the US. These highly engaged individuals are excited to try new products, redeem offers, participate in surveys, and more. This network offers a unique opportunity for brands to connect directly with professionals during their workday. 

Q: What types of brands partner with Channel Media Group?

A: We collaborate with a wide variety of brands, including those in the food and beverage industry, restaurants, consumer packaged goods (CPG), retail, and more. Some of our past partners include well-known names like Wendy’s, Red Bull, Dunkin’, Valvoline, and Panera Bread. 

We work with corporate entities, franchise groups, and individual store owners, supporting campaigns at both national and local levels. 

Q: What’s the process for running a campaign with Channel Media Group?

A: We start by understanding your brand’s goals and target audience. From there, we design a custom B2B and/or B2S campaign strategy that includes key elements like product samples or offers. Once your campaign is live, we survey the network and provide reporting on performance to ensure optimal results. 

Q: What type of campaigns does Channel Media Group run?

A: Some sample campaigns would be;

• General Business Building 
• Grand Openings/Anniversaries 
• Remodels 
• Competitive Intrusion 
• Down Stores 
• LTO’s/New Menu Launch 
• Catering 
• Student Reward 
• Fundraiser 

Q: Can you give us a campaign sample? 

A: General business building – Reach approximately 70 businesses representing 5,000 employees, around your store or restaurant location. 

Here’s what you can expect:  

• Targeting – Gain access to our extensive network of permissioned consumers working around your store – up to a 5-mile radius (you can go out further for rural locations).  
• Delivery Method – Each business within this network designates an “Ambassador,” such as an HR or Office Manager, who eagerly receives and distributes your promotional offers.  
• Email Communication – Benefit from a minimum of three email communications sent directly to the Ambassadors at each participating business, ensuring your message is effectively delivered.  
• Gift Pack – Enhance visibility with a Gift Pack mailed to each participating business, containing your exclusive employee offers, an introduction letter with brand messaging and a special offer for the ambassador, and a breakroom poster.  
• Survey – Engage participating businesses further through Survey Invitations featuring your customized questions, allowing for valuable insights and feedback.  
• Catering – All businesses have the opportunity to opt-in to additional communication from your brand, including catering leads or fundraisers. Contact information (including email) of interested businesses is provided back to you.  
• Report – Interactive Post-Program Report detailing comprehensive survey responses and potential leads for catering, empowering you with actionable insights. 

Q: Can I target specific geographic regions with my campaign?

A: Absolutely! Our network is mapped out nationally, and we can target specific geographic areas to ensure your campaign reaches the right audience, whether it’s by state, city, or even down to the zip code level. You can set a 3 to 5-mile radius around your store/s to target specific local businesses or schools. 

Sample Profile

We’ve mapped our network, to target a desired sample audience. Use the map below to interact with our network and view audiences you can drive trial and sales lift with by Profession and Geolocation. 

Q: Please share some Artwork pieces relevant to a general campaign.

A: Here are some samples of artwork pieces, showing a variety of what could be included in a “Gift Pack.”

Q: How do we know samples and offers will be delivered?

A: Businesses in our network have agreed to distribute your message to their employees. They have also told us through years of survey responses that they actually want MORE programs MORE often. 

Q: When should I expect to start seeing customers redeeming the offers?

A: Consumer response to Channel Media Group promotions usually peaks in weeks two through four and remains strong through the program expiration. 

Q: What types of consumer insights can I get from your campaigns?

A: Our campaigns are designed to capture valuable consumer insights via surveys. From purchase behavior to feedback on product samples or offers, we collect and analyze data that can help inform your marketing strategy and drive better results. 

Q: How can I get started with a campaign?

A: Getting started is easy! Just reach out via our contact page, fill out the form, email us, or call us, and we’ll set up a time to discuss your goals and how Channel Media Group can help you reach your target audience. From there, we’ll create a customized proposal to suit your needs.