Explore the latest insights into how consumers are navigating today’s economic landscape. Our survey of over 2,000 respondents reveals evolving spending habits, economic outlooks, and what truly influences purchasing decisions.

Key Findings at a Glance:

• Adapting Habits: Rising costs drive 59% to seek special offers, 51% to reduce non-essential spending, and 47% to choose lower-cost alternatives.
• Dining & Beverage Trends: 74% dine out less, and 64% buy fewer on-the-go beverages. Yet, 95% say special offers could sway their decision.
• Driving Consumer Choices: Discounts, special offers, and loyalty programs heavily influence brand switching, with better pricing at 58% and promotional deals at 12% being key motivators.

What This Means for Your Business:

Consumers are actively seeking value, prioritizing discounts, and adapting their habits based on economic conditions. Brands that offer competitive pricing, targeted promotions, and incentives have a unique opportunity to capture and retain customers in this changing environment.

Dive into the infographic and in-depth report below.