OUR WORK - Surveys, Case Studies & More
Welcome to the Insights Hub
At Channel Media Group, we’re dedicated to uncovering the trends that shape consumer behavior and workplace dynamics. Through comprehensive surveys, in-depth case studies, and expert analysis, we deliver valuable insights that empower brands to stay ahead of the curve.
From understanding the latest consumer spending habits and workplace preferences to exploring impactful promotional strategies, our findings provide actionable takeaways to enhance your marketing efforts. Our research delivers the insights you need to succeed.
Explore our reports, case studies, and newsletters to stay informed and inspired!
Consumer Spending Trends: What Influences Their Decisions?
Our third annual Consumer Survey Report is focused on key trends in spending behavior, economic outlook, and purchasing decisions.
From rising costs pushing 59% to hunt for special offers to nearly 95% saying the right promotion could change their decision to dine out.
Dive into our infographic and detailed report below!
How Restaurants Are Adapting to Rising Costs and Declining Foot Traffic
With inflation concerns and fewer diners walking through the door, restaurants can find opportunities in shifting their focus to large groups and catering orders to drive profitable sales.
Our study highlights a key opportunity: Seasonal events are a prime occasion for catering, with 63.66% of respondents reporting their company provides food for Special Events.
Explore the full report below to uncover more valuable insights!
What’s Fueling Consumers During Their Workday?
Our 2024 Consumer Survey dives deep into the habits and preferences of consumers at work, revealing fascinating insights into how they tackle stress, fuel their productivity, and choose where to grab a bite.
Convenience, special offers, and availability during the commute are powerful motivators. Did you know that 87% of consumers pick up a beverage on the go during their commute? Or that nearly 90% enjoy 1–4 snacks per day.
Read the full report below!
Back-to-School Insights: What Educators Want Most
Our Back-to-School survey, featuring responses from Educators, reveals what matters most during the hectic school year.
Did you know that 82% of educators are interested in receiving student rewards directly at their school? Only 17% currently partner with businesses for reward programs, leaving a huge opportunity for collaboration.
Curious about what really makes a difference for educators and their students?
Case Studies| Millions of Offers and Samples Distributed
Revitalizing Lunch Traffic: A Success Story in Strategic Marketing
Discover how corporate and franchise groups within a leading national fast-casual restaurant brand turned a challenging market landscape into a powerful growth opportunity.
By implementing targeted workplace campaigns and leveraging strategic insights, the brand achieved impressive results—boosting lunch traffic, driving significant sales growth, and generating excitement around a highly anticipated menu launch.
Explore the full story to uncover the winning recipe!
2.2 Million Offers Distributed for Wendy’s
With over 2.2 million offers distributed for Wendy’s and ongoing monthly distributions, we’re proud to have been working together for years, building a successful partnership along the way.
Explore how our strategic collaboration continues to drive engagement, build loyalty, and create memorable experiences for grand openings, anniversaries, and stores seeking a sales boost.
Boost of Energy that Delivers Results for Red Bull
Red Bull aimed to brighten the day of hardworking Construction and Manufacturing Workers by delivering a can of Red Bull and a note. To ensure this energy boost reached the right audience, Channel Media Group crafted a data-driven, targeted media plan, ensuring businesses were fully opted-in for this exclusive campaign. 193,416 Red Bull cans were distributed!
Explore how our strategic approach drives awareness, and engagement among hardworking audiences.
500,000 Samples Distributed for Fortune 100 CPG Brand
Learn how a Fortune 100 CPG brand successfully connected with blue-collar workers through a strategic product sampling campaign. By distributing 500,000 product samples, the brand achieved impressive results: an 89.21% increase in product awareness, with 80.6% of recipients expressing interest in purchasing the product.
Explore how this targeted approach captured attention, generated interest, and paved the way for future sales growth.
Surveys Continuation
What Fuels the Workday?
This Consumer Survey reveals what keeps consumers going, throughout their busy workdays. From their go-to snacks and drinks to what influences their purchasing decisions, the findings are clear: convenience and value are key.
Whether it’s grabbing a coffee on the commute or snagging a snack during lunch break, special offers and samples drive interest.
Navigating the New Workplace Landscape
Our “Back to Work” survey from 2022 offers valuable insights into how various industries—white-collar, blue-collar, and beyond—are adapting to evolving work models across the U.S. Whether it’s fully remote, in-office, or hybrid setups, understanding these trends helps paint a clearer picture of today’s dynamic work environment.
Channel Media Group - Consumer Connections
What’s New?
We’re diving into a variety of exciting topics that are shaping today’s business landscape. From the latest consumer insights and trends to key findings that could help you connect better with your audience, we’ve got something for everyone.
