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WENDY'S CASE STUDY2.2+ Million Wendy’s Offers Distributed to US Workers
Channel Media Group has distributed over 2.2 million offers for Wendy’s, with ongoing monthly distributions leading into our fourth consecutive year of partnership. In this case study, discover how we collaborate with Wendy’s, including a closer look at a targeted campaign. Wendy’s connected with Essential Workers in education and healthcare, offering them a complimentary breakfast to brighten their day. To reach the right audience, Channel Media Group developed a data-driven, targeted media plan that ensured all Essential Workers were fully opted-in to this exclusive offer.
Find out how we did it! In the slideshow below click the arrow on the right to see the next slide.
Sample Profile
We’ve mapped our network, to target a desired sample audience. Use the map below to interact with our network and view audiences you can drive trial and sales lift with by Profession and Geolocation. Hold the ‘control’ or ‘command’ button to select multiple states, industries, etc. There are 3 pages in this report. Navigation can be found along the bottom of the window. Fullscreen toggle can be found in the bottom righthand corner of the window.
The breakfast freebies card were great, we loved them. Marley Middle school teachers were very pleased.
-Admin
Marley Middle School
Connecting You to Niche Audiences – Nationally
CMG is a multi-channel marketing platform which reaches niche audiences of consumers with samples, offers and messaging on a national scale – offline + online. Choose from hundreds of firmographic data points to reach your target audience.
Sample + Offer + Messaging
CAMPAIGN SPECIFIC QR
Digital Display | Ads + Offers
GEO BASED MOBILE TARGETING & AD DELIVERY
Addressable audiences are generated based on the physical locations which samples and offers are delivered and distributed offline. Channel Media delivers digital display advertising prior to, during and after the physical campaign drop to reinforce brand recall, engagement & call to action.
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Email Engagement
EMAIL MARKETING & CAMPAIGN OPTIN
Based on audiences who have received offline or online/offline assets, Channel Media matches your audience available for email marketing campaigns. Get detailed information to follow-up with prospects that engaged with campaign emails. .
Our Ambassadors are Your Ambassadors
We have an Ambassador at each business to implement each program. Our permissioned network stays up-to-date through form-fill opt-ins, surveys and emails. We honor the relationship by sending only content they like and want, and constantly receive photos and letters expressing appreciation and engagement with your brand – in addition to thousands of survey responses.
Connecting Your Brand to Niche Audiences – Nationally
CMG is a multi-channel marketing platform which reaches niche audiences of consumers with samples, offers and messaging on a national scale – driving offline + online outcomes. Choose from hundreds of firmographic data points to reach your target audience.
Find out How You Can Reach Your Targeted Audience and Drive Consumers to Your Stores. Contact Us Today!
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We’d love to help you drive more traffic and lift sales! Here are a few ways to reach out to our sales team.
Cleveland, Ohio
+1 440 478 6209
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